Aesthetics.

We know what we like when we see it and feel it. We’re keen on originality, beauty, and personality. Our collection includes small, independently owned boutique hotels, off-grid hideaways, tented safaris, farm stays, and swanky design hotels. Aside from the occasional splurge-worthy recommendations, we do not do luxury for luxury’s sake.

Immersion.

We seek out storied places and immersive experiences defined by sustainability. We view travel as an opportunity to develop meaningful connections and start conversations with passionate hoteliers, local artisans, social entrepreneurs, or designers who delight in spreading the conscious travel gospel.

Positive impact.

We focus on places with sustainability baked into their DNA — destinations committed to minimizing their carbon footprint (waste, water, and energy management) while positively impacting the surrounding community (sourcing and hiring local).